Hunchy Hills is a female-led distillery based in the Queensland hinterlands. When the founder first approached us, her brand was telling the wrong story. It felt like a stock template, forgettable, and nothing like the personal project she was actually building. She wasn’t just distilling gins, she was carving out a space in a crowded industry, and her identity needed to catch up.

• Brand strategy and a complete visual identity redesign

• Elegant, handcrafted packaging with custom 3D bottle renders

• Artist collaborations to turn each gin into a collectible story

• Custom Shopify storefront with a seamless POS integration

• Ongoing design partnership for updates and brand evolution

We rebuilt everything from the strategy and packaging to the full Shopify store to make the brand feel premium and personal for everyone. The brand finally feels like a reflection of the founder. It’s feminine but not soft, and refined without feeling distant. We introduced an intertwined “H” monogram and label art by local artist Vanessa Perske. Now, every bottle works as a conversation starter, and every touchpoint from the shelf to the checkout reflects the heart behind the craft.